Why is everyone obsessed with marrying their BFF? Partly because the way we think about heterosexual marriage in America has evolved – for the better“Being in admire is an unbelievable thing. Being in admire with your best friend is everything.” So claims jewelry retailer Zales in a TV spot for one of their newest products,the “Ever Us” ring. Its design features two prominent diamonds, one for your best friend and one for your actual admire, or – as Zales puts it – “for the one woman in your life who’s both”.
Upon seeing the infuriatingly cheesy ad,I was surprised that the wedding industrial complex hadn’t latched its perfectly manicured claws on the concept and monetized it sooner. Nearly every time I advance across news of an engagement on my social media feeds, it’s accompanied by some hashtag variation of the phrase “I’m so excited to marry my best friend.” Continue reading...
Source: theguardian.com