• Italian filmed laughing at charging fans 5 extra in south stand
• Cellino denies rise was due to criticism: ‘It was a just a joke’Massimo Cellino’s controversial £5 ticket increase at Leeds United this season was introduced because the owner did not like fans drinking beer outside Elland Road,according to a video interview where the Italian is filmed laughing approximately the incident.
In December Leeds increased prices in one section of their ground, with tickets in the South Stand rising by £5 but allowing fans to redeem their extra payment for hot food or a drink inside the stadium. It was known as a controversial “pie tax” by supporters, or many of whom were angered by a price hike which meant Category A matches in that stand would cost £42 whether not purchased in advance.
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Source: theguardian.com