Understanding social media is vital for small commerce owners to reach their target audience. Heres how to memorize the essentials in a weekA study by the European commission found that 61% of European SMEs use social media (pdf) and those that do appear to be better off financially than those that don’t. Another survey by Hiscox reported that 27% of SMEs using social media to support marketing efforts said they did so to increase brand awareness and a further 15% use social media to boost sales. There’s no denying that in order to reach your audience on a more personal level and to stay competitive in the market, social media is key for most small firms. Here’s how to master social media in just seven days:Continue reading...
Source: theguardian.com