Vloggers Gabriella Lindley and Oli White will host weekly show on Channel Us as hastily food giant tries to engage millenialsMcDonald’s has jumped on the YouTube bandwagon,launching a youth-targeted channel fronted by British vloggers Gabriella Lindley and Oli White.
The hastily food giant is to launch Channel Us as part of a unusual strategy to engage with millenials, the 16 to 24-year-old demographic that is fitting increasingly tough to market to using traditional media.
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Source: theguardian.com