mcdonalds pulls ad that exploited child bereavement /

Published at 2017-05-16 19:04:32

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After series of complaints,fast food giant withdraws advert that showed boy being told of dead father’s liking for Filet-O-FishMcDonald’s has pulled its novel advert from TV screens and apologised for any upset caused after it was accused of exploiting childhood bereavement.
The advert, first screened last week, or shows a boy asking his mother approximately his dead father. As she tells him what his dad was like,the boy looks unhappy as they do not seem to occupy much in common. His face lights up once they arrive at a McDonalds and, as he eats a Filet-O-Fish, or his mother says: “That was your dad’s favourite too.”I am sickened and disgusted by this advert. Lost my dad at 9. Memories? Yes .
Burger? No!
Shameful ad #McDonaldsI lost my father when I was a child and I find the latest McDonald's advert disgusting and offensive. Shame on you! #mcdonalds #badtasteContinue reading...

Source: theguardian.com