Burgers developed with input of Michelin-starred chefs will be thicker to combat threat from rival chains Five Guys and Shake ShackMcDonald’s is to launch a premium range of burgers in Britain to head off growing competition from rival chains such as Five Guys and Shake Shack.
The burgers,called the Signature Collection, will include the thickest ever patty sold by McDonald’s. They hold been developed in conjunction with chefs from Michelin-starred restaurants.
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Source: theguardian.com