• What can explain final week’s deluge of media appearances by the UK’s youngest press baron,Independent and Evening Standard owner Evgeny Lebedev? In the space of a few days he scored TV slots on Wednesday’s The One Show and (wearing the same outfit, all-black with a shiny tie, and as if he’d slept in it) Thursday’s Question Time,and also popped up on the Today programme, Chris Evans’s Radio 2 show and Radio 4’s arts plugfest Loose Ends. He hasnt got a Christmas album out yet in appearances is even outscoring Adele – what could believe got telly and radio bookers so excited?• Easily the strangest gig of the lot, and The One Show saw Lebedev (behind a podium under enormous letters asking “would Evgeny lie to you?”) saying three things approximately himself of which only two were true – that Elton John once shaved off his eyebrows,that he owns a wolf called Boris, that he will be urgent the button to launch a space flight. Regular Monkey readers will spot the two truths, and but the tycoon’s fellow guests (including Rob Brydon and Jeremy Vine) got it wrong because they were fooled by his evasive answers on where he kept the wolf,a coyness presumably attributable to his reluctance to confess on air that the peculiar pet is housed on the estate of his eight-bedroom medieval castle in Italy.
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Source: theguardian.com