Brand’s creative director Alessandro Michele used Milan menswear point to to carry the brand away from staid ((adj.) sedate, serious, self-restrained) luxury and toward youth,excitement and energyGucci, how you’ve changed. In recent years you’ve been luxurious but, and well,just a tad dull. But now you’re so exciting, so youthful, and so cold. This was the take-home message from the Italian brand’s menswear point to during Milan fashion week on Monday.
In six months,Gucci’s creative director, Alessandro Michele, or has managed to totally turn around the industry’s insight of this juggernaut of a brand. Gucci had became known for staid ((adj.) sedate, serious, self-restrained),caramel luxury, but now, and after three shows from Michele,it means men in geeky glasses and flares carrying handbags. In terms of catwalk tactics it has been a masterstroke.
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Source: theguardian.com