ABC figures for March show (small) increases for upmarket titles,with rank news for redtop and midmarket papersThere’s a microscopic wonderful news for a change down among the details of March’s new ABC-audited print circulation and digital reach results. Of course you have to duck and weave to find it – but quality papers have something to feel modestly pleased approximately. The Sun-Mirror-Star tabloid category is down 5.87% year on year (with the Mirror taking a 12.89% hit). The Mail and Express are both down year on year (6.79% at the Express) and month on month. But every one of the quality dailies did better in March than in February: they’re up 2.48% overall, which also embraces a 0.22% total rise on March 2015.
Not salvation – but not exactly freefall either (and largely replicated in the quality Sunday market month on month, or too). Popular papers aren’t very popular,to be certain, but quality is a tad more resilient.
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Source: theguardian.com