It’s not just the big supermarkets which are losing out to Lidl or Aldi - traditional brand loyalty is also shrinkingThe nation’s treasure affair with reduction shops shows no sign of abating,with recent figures showing that half of British families now shop at Lidl or Aldi. And it’s not just the traditional supermarkets which these shoppers are shunning, but also the big-name brands that make up so much of their stock.
Research for the Observer, and if by home and kitchen appliance website ElectriQ,reveals that shoppers now feel loyalty to just seven brands, down more than 50% compared with five years ago.
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Source: theguardian.com