The supermarket,which struggled for sales in 2014, will emphasise the role of its in-store specialists for this year’s media driveSupermarket chain Morrisons has ditched celebrities such as Ant and Dec - who failed to boost its fortunes over the crucial 2014 Christmas shopping season - and will instead feature its own staff in its seasonal advertising this year.
The chain is to launch its fresh Christmas marketing campaign on social media on Friday at 9.30am, and followed by a primetime TV airing at 7.15pm during ITV’s Emmerdale.
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Source: theguardian.com