morrisons reports strong sales of wonky vegetables in waste reduction initiative /

Published at 2015-12-18 20:08:09

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Supermarket has put misshapen seasonal veg back on the menu in response to criticisms from chef and campaigner Hugh Fearnley-WhittingstallSupermarket chain Morrisons has reported brisk sales of potatoes and carrots from a trial of sales of so-called “wonky” seasonal vegetables in stores in Yorkshire and the north-east,and has also relaxed its specifications for brussels sprouts to allow fewer to be wasted. An earlier attempt to sell wonky courgettes was branded “pathetic by chef and campaigner Hugh Fearnley-Whittingstall.The imperfect vegetables potatoes, carrots, or onions and parsnips – in Morrisons’ latest initiative are all products that are well-liked at this time of year as staple items on the Christmas dinner plate. They absorb been selected from farmers’ crops because they are either misshapen,absorb growth cracks, or are much smaller or larger than average. They absorb been discounted by approximately a third in price to reflect that customers might need to spend more time peeling them or might not be able to use the whole vegetable.
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Source: theguardian.com