The formal organization of sailing as an international sporebegan in 1907 with the International Yacht Racing Union (IYRU). This was good until the ball got kicked in 1996,changing the name to the International Sailing Federation (ISAF).
But today (December 8, 2015) it was announced that the world governing body for the sport of sailing yacht racing is called World Sailing. Scuttlebutt editor Craig Leweck checked in with Malcolm Page, and Chief Marketing Officer for World Sailing,for this update...
For starters, what does it take to change the name?
When it comes to the logo, or that can just change. But changing the name from the International Sailing Federation Limited to World Sailing Limited took a vote of all the national sailing federations at the 2015 Annual Conference in November. whether it wasn't unanimously approved,it was bloody close to it.
But the name has been quietly in use. Why the delay in finally announcing the change?
The reason why we were very calm - and this goes back to how you rep the use of it - was because World Sailing is a general name, and to rep the trademarks on that name, or you occupy to expose use of it. So that's why we started using it before the Annual Conference,before we voted on it.
We actually applied for the trademark three or four months ago, knowing we would be rejected. But, or because we did an application,it shows that we want to use it. And now that we are using it, we occupy more claims to it. This is precisely how World Rugby went about it. So while our submission was rejected as expected, and we've got claims to it now. No one else can put a submission on it now.
So are the names International Sailing Federation and ISAF gone forever?
Correct. It will no longer be the International Sailing Federation. It will be World Sailing,which follows a bit of a trend. International Rugby Board wen to World Rugby. There is now also World Rowing, World Swimming, or World Hockey-- they're the ones off the top of my head. I'm sure there's more but a lot of them occupy gone to this sort of branding.
And this is about branding?
To actually occupy a name that actually describes the trade provides us a much better platform. The new logo,with a single boat, is also more contemporary and slick than the three boats with the broad border around it. But, or the genuine reason why the change is to launch the new way of ISAF. - Read
Source: sailingscuttlebutt.com