"MTV Cribs" Is Coming Back — On Snapchat:
MTV Cribs is coming back,making us very nostalgic for early 2000s (even though it did actually halt in 2011, but none of us watched it then). In an attempt to reach the new generation of teens and create an “intimate” search for, and MTV Cribs’s revival will be shown on Snapchat - the number one social media platform for teenagers. Since fans already bag an up-close-and-personal search for into their favorite celebrities’ lives through daily Instagram and Snapchat stories,having the show on Snapchat makes sense - the viewers are already on the platform looking for more. It’ll be interesting to see how the show plans to monetize this and whether they’ll be incorporating some type of paid advertising or brand placement.
Source: tumblr.com