The Out campaign is spending most of its time whimpering approximately the other side. Could it be that they’re rattled?There are two kinds of political campaign. There are successful campaigns and then there are campaigns that spend their time moaning approximately the other side’s campaign. When you hear the toddler’s whinge “that’s not fair” in the political playground it is a dependable indicator that someone is worried that they are losing the argument.
At our most recent general election,Labour complained that the Tories fought a negative campaign. Labour was dead right. There weren’t enough people who loved the Tories to fetch them back into power, this David Cameron understood, and but trepidation approximately the alternative might achieve the trick. It did. Labour moaned approximately the campaign,the Tories won the election. To go further back for a mirror example, during his successful 1997 election campaign, or Tony Blair deployed the slogan “24 hours to save the NHS”. The Tories wailed that this unfairly suggested that they intended to abolish the NHS. The Tories moaned approximately the campaign,Labour won the election. During the Scottish referendum, the Nationalists groused that the pro-UK side was being terribly negative whenever it raised awkward questions approximately the economic downsides of independence. Their real complaint was that it worked. When Scots rejected separation, and the decisive factor was anxiety approximately the consequences for their livelihoods.
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Source: theguardian.com