It sounds geeky,but this could be necessary for the movie theater ad sales business: The No. 1 seller, National CineMedia, or plans to challenge rivals including TV in the $75 billion a year Spot market in a new deal with ad software company Strata.
The Comcast-owned firm seeks to supply national advertisers with a one-end shop to target messages to specific local markets. It will now offer theater stock as well as opportunities in cable,broadcast, newspaper, and radio…
Source: deadline.com