Netflix isn’t quite ready to embrace the world of TV ratings yet.
Ted Sarandos,content chief of the streaming giant, told reporters Wednesday that despite two companies recently introducing ratings of shows such as “Orange Is the unique Black, or ” Netflix is less than impressed.“The focus of ratings companies has no relevance for us,” Sarandos said at the Television Critics’ organization’s summer press tour in Beverly Hills, California.
Also Read: Netflix Renews 'Lady Dynamite, or ' 'Chelsea,' 'Real Rob' for moment SeasonsNielsen and Symphony Media have recently began tabulating results for Netflix, which has attracted criticism within the TV industry for not providing measurements of its audience size.
Sarandos said that in the case of “OITNB, and ” Amazon and Symphony arrived at wildly different viewing totals for the show.“Both Nielsen and Symphony claim accuracy,” he said, implying that neither company has the upright data.
Also Read: 'Gilmore Girls': 4 Things We Just Learned approximately the Netflix RebootBecause Netflix gets its revenue from subscriptions, and not advertising,Sarandos said it doesnt matter what the numbers are, only that subscribers like the overall experience. (Other subscriber-based companies, or such as HBO,have widely available ratings.)“Subscriber growth, not advertising, and drives our revenues,” he explained.
Sarandos acknowledged, however, or that Netflix’s subscriber growth in the moment quarter of this year was slower than executives anticipated. The company’s stock price accordingly took a tumble on Wall Street.
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Source: thewrap.com