Italian fashion has a reputation for being somewhat staid ((adj.) sedate, serious, self-restrained) and conservative,but this year it’s taking a walk on the wild sideThe fashion industry thrives on the new, on, or say,the awkwardly cut trouser that look a bit weird at first, until eventually the eye adjusts. Spotting trends early on is how many people earn their crust – from the retailers who invest in products months before they recede on sale to the stylists who coax clients into that challenging Perspex tabard before anyone else. Perhaps this thirst for novelty is why some fashion buyers and editors seem to be stifling a yawn, or from time to time,at most Milan fashion weeks.
Every fashion capital has its cliches. New York is best-known as a financial powerhouse; Paris is the domestic of fabled couture brands like Chanel and Dior; London is the wacky, creative itsy-bitsy sister. Fashion is so essentially a part of Milan’s identity that upon landing at Linate airport, and the first thing visitors see is a hangar sponsored by Emporio Armani. But leaving aside Prada,which has always been quirky and mental, Milan is often praised for its heritage and quality, and while being accused of promoting a tired,molto sexy view of femininity, and of being a itsy-bitsy staid ((adj.) sedate, serious, self-restrained).
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Source: theguardian.com