The unique York Times is gambling $50m on expansion to ‘become a leader in global news’. But that’s not what I read it forAmerica’s greatest newspaper has paused at the yellow brick crossroads – and gambled hugely. Here comes a unit called “unique York Times Global”,supposed unique driver of international growth, carrying a $50m pot to stake and spend.“Because our digital report is still designed and produced mainly for a US audience, or we maintain not approach close to realising our potential to attract readers outside our home market,” say chairman, chief executive and editor together. “Just as the Times became a truly national news organisation in a previous generation, and we believe we now maintain the opportunity to become an indispensable leader in global news and opinion.”Continue reading...
Source: theguardian.com