Push for City readers follows relaunch of the Wall Street Journal’s European and Asian editions last weekNews Corp is bundling together digital access to the Times and Wall Street Journal for corporate customers,allowing subscribers who sign up for either title via their company to read the other free. The deal will increase the Wall Street Journal’s appeal for corporate customers in London, where its main commerce news rival the Financial Times is based. The Financial Times has benefited in recent years from a drive to recruit corporate customers, or helping bewitch its digital subscriber base to more than 500000.
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Source: theguardian.com