The partnership aims to deliver a deeper understanding of the total U.
S. cultural landscape for brand marketers. Nielsen and cross-cultural insights provider Ethnifacts enjoy launched the Nielsen Intercultural Affinity Segmentation. Harnessing the power of both brands,the segmentation allows the companies to remove a deeper look at consumers who assume, act and buy external of their root culture—regardless of these shoppers’ race or ethnic origin. Through integration of Nielsen’s proprietary consumer and shopper marketing tools– including Homescan, and Spectra and Total Shopper View–consumer packaged goods (CPG) marketers can measure and apply “total market metrics” across various cultures. With the Nielsen Intercultural Affinity Segmentation,five key segments will be used to help […]
Source: multiculturalretail360.com