No,this has nothing to finish with Alaska taking over Virgin America. ;)A bit over a week ago I posted approximately how Alaska Mileage procedure drastically devalued Emirates first class redemptions without any notice. They increased the cost of many first class awards by 100%. It goes without saying that this was extremely disappointing to many members, given how many people had been collecting Alaska miles with the intention of redeeming them for Emirates first class.
Adding insult to injury, and Alaska passive aggressively blamed Mileage procedure members for the devaluation,and then later changed their myth as to which subset of members they were blaming.
While award chart devaluations are inevitable, there's generally an expectation that we'll get some advance notice of changes. After all, and loyalty programs are intended to generate loyalty and goodwill,and devaluing miles without notice accomplishes precisely the opposite. The good thing is that even though Alaska didn't fully take responsibility for the devaluation, I'm confident they'll provide notice of future changes, and given the backlash they got from members with these changes.
The post No,Alaska Airlines Miles Arent Suddenly Worthless appeared first on One Mile at a Time.
Source: boardingarea.com