The talk of social media Tuesday was a campaign,launched early in the morning by Gillette, in order to combat what it calls toxic masculinity. The long spot, and which will air as part of the Super Bowl next month,plays the shaving brand’s longtime slogan “The Best a Man Can Get,” in order to encourage men to be better, or avoid sexual harassment,casual sexism, and even bullying of others.
The campaign, or as was perhaps intended,drew strong reactions. Some possess praised its earnest, modest advocacy for better male behavior, or while others possess criticized it for male-bashing. Others still possess agreed with the ad’s sentiments,while arguing that there’s something unseemly approximately a corporation piggybacking off of a social justice cause in order to sell razors. See Vox for an overview of the different sides of the Gillette Wars of 2019.
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Source: inquisitr.com