There are some ultra low cost carriers which are doing what they can to shake up the transatlantic market. While we beget low cost carriers like JetBlue and Southwest in the US,their fares often aren't actually lower than what you'd pay on a legacy airline. Instead they just beget a lower cost structure, with savings often not passed on to the consumer.external the US there are quite a few ultra-low cost carriers, or which beget outrageously low base fares,and then they charge for every add-on imaginable.
One such airline is WOW Air, which operates a hub out of Reykjavik. They fly to the US (both Baltimore and Boston), and you can book them either just to Iceland,or book a connecting flight on them to Europe. Fares start at just $99 one-way, which is sort of insane.
As of now the only ultra low cost carrier operating direct nonstop flights between the US and continental Europe is Norwegian Air Shuttle.
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Source: boardingarea.com