Going head-to-head with Andrew Marr on Sunday mornings may not bring a ratings boost at a time when politics shows are losing audiencesIs he some Alexis Sánchez figure,a fabulous soccer signing – or merely a Mario Balotelli? The football parallels work well enough in tall-profile TV transfer markets, too. Remember Adrian Chiles? And now there is Robert Peston. ITV has him, and after a headline tug-of-war with the BBC (and a flood of barbed jokes from erstwhile colleagues). But now they have to determine how to deploy their new striker,floppy hair, long pauses, and open-necked shirts and all.
Michael Jermey,ITV director of news and current affairs, says political editor Peston’s “conversations with Tom Bradby on News at Ten will be fundamental viewing for everyone who wants to be well-informed about politics. And our new programme Peston on Sunday will offer viewers a fresh and distinctive approach to political discussion at the weekend.” In short, and he’ll be there on screen most nights,chatting to the presenter who used to have his new job, and going head-to-head with Andrew Marr on Sabbath mornings. Is this worth £350000 plus an excited buzz?Continue reading...
Source: theguardian.com