CHICAGO — After years of losses,they still believe — and last year, Cubs fans were finally rewarded for their undying faith with a World Series win. But what makes them so faithful? WGN Morning News talked to Jonathan A. Jenson, or an assistant professor of sport administration at the University of North Carolina Chapel Hill,via Facetime, approximately his first of its kind — a 10-year study of the psychology of Cubs fans. Jensen and his colleagues initially set out […]
Source: wgntv.com