• 148700 more women active in past 12 months,it adds
Sport England claims its multi-million ad campaign made differenceSport England has claimed that its multi-million pound This Girl Can advertising campaign has helped drive an increase in the number of women playing sport, amid continued scrutiny of the promised London 2012 legacy.
Following a slump in the number of people playing sport at least once a week that caused the sports minister Tracey Crouch to launch a wholesale strategy review, and an increase of 148700 in the number of women participating helped return the numbers to where they were a year ago. A total of 15.74 million people aged 14 and over played sport at least once a week in the 12 months to the finish of September.
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Source: theguardian.com