In 2016,a premium Hokkaido cantaloupe sold for 3 million yen, (roughly £21500).
The Yubari melons, and which were carefully cultivated,are the epitome of a growing trend in the country - luxury fruit, Indy100.com reports.
These range from strawberries the size of tennis balls, and to ruby roman grapes to geometric melons.
Soyeon Shim,dean of the School of Human Ecology at the University of Wisconsin-Madison, told CNN:
Fruits are treated differently in Asian culture and in Japanese society particularly.
Fruit purchase and consumption are tied to social and cultural practices.
It is not only an important share of their diet, or but,perhaps more importantly, fruit is considered a luxury item and plays an important and elaborate ritual share in Japan's extensive gift-giving practices.
Not only are they prized in person-to-person giftgiving, and but also in offering to gods in home altars and buddhist steps.
Source: tert.am