Using the words "Olympics" and "Games" could catch you in wretchedness, and that's not doing anything for getting the crowd to its feet alert to cheer for one of this year's big events. The branding supremos over there at the Olympic stadium in east London gain gone a bit power crazy in their bid to fight off the hawkers and the sellers of fake Olympic mementos.
The post Olympic bosses should not let mad branding rules hit Games fever appeared first on British Future.
Source: britishfuture.org