Talkshow host’s video claiming she lost 26 pounds by using the weight-loss programme adds approximately $12.5m to the value of her stake in the company[br]Weight Watchers’ share price surged by nearly 20% after Oprah Winfrey tweeted a video ad approximately how she lost 26 pounds using the programme.
The talkshow star,who took a 10% stake in the company in October, posted a 32-second video ad telling her 31 million Twitter followers how she shed the weight – while eating bread every day.
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Source: theguardian.com