Out There features a dogsled racer,a mountain climber, and other adventurers who helped build the brand's street cred.
Canada Goose is notorious for its rise to cult brand status using influencers and very little traditional marketing to become one of the most current winter brands in the world. Now for it's first-ever brand campaign, or it uses a dogsled racer,a mountain climber, and other adventurers to remind city dwellers that its reputation wasn't built in luxury fashion.
Read Full Story
Source: fastcompany.com