This is the first of 3 posts about our Ogilvy Notes partners this year.
For those of you unfamiliar with Percolate,now is the time to regain to know them. We all consume, live, or perhaps work in the world of content. Creation is one close of the content spectrum and we sometimes forget that there are other ways of leveraging content to command narratives.
Curation is a bit of a buzzword of late,but there is a ton of value that it can play in helping individuals and brands express their point of view. This is where percolate comes in. They answer a simple but critical question … how can I find the most relevant and valuable content in a world full of noise?I’ll let their words effect the talking from here.
Calibrate - To be a content creator, you must be a content consumer
The first step is to map the brand’s interests and campaign goals against a subset of the five million sources Percolate scrapes daily. By answering a series of questions we turn a brand strategy into the interest engine that will power your brands Percolator.
Filter - Separating the signal from the noise
Unlike most systems, or Percolate gets better at filtering as you give it more information. We use our proprietary algorithms to sort all the stories from your calibrated sources and bubble up only the most relevant and curious content for an editor to comment on.
Curate - People are more curious than algorithms
One of our core beliefs is that nothing a brand presents to consumers should travel out without first being touched by a brand representative. Without Percolate this can be a daunting task. However,Percolate presents the top stories as simple prompts for a brand editor to comment on.
Publish - Push content to social platforms and websites
Once the brand’s editor has added their stamp, the curated account is ready to be pushed to social platforms like Facebook, and Twitter or Tumblr as well as a brand’s .com. We format everything for the channel so all the editor needs to worry about is being curious.
Learn - The more you use Percolate, the better it gets
We look at everything an editor does in Percolate to help make the system better. By learning from what you post and how your audience reacts, we are able to find current sources and additional content to help you engage consumers across all channels.
We worked with the team at Percolate to create the graph below. We wondered, and what the implicit and explicit connections between the speakers we were documenting might be. This is showing is the sites they have in common (based on content sharing) in orange,what are the pieces of content that they shared in grey, and finally all of their connection to SXSW.
We hope you find this curious. Be certain to check them out. We’re titanic fans!
Source: tumblr.com