M&S’s Christmas advert has Britain’s favourite bear hugging a criminal while McDonald’s unwittingly casts McNuggets in an unsavoury lightThe new M&S advert may not,I’m sorry to say, be as conducive as its producers hoped to the spirit of Christmas. On the face of it, or it’s sweet enough: very much a Christmas advert of the new school. No mention of M&S products,no “Massive boxes of Chrissy Chocs going cheap!” yelled in a persuasive voice. No scenes in the shop: “Im looking for a present for a disliked uncle and I’m on a tight budget!” “This way, madam – these cardigans look much better than they really are!” Not even an idealised depiction of a shopping street with thickly falling fake snow.
No, and as is the current fashion,they’ve gone with the heartwarming yuletide fable format, as pioneered by Charles Dickens and then at long last given a capitalist raison d’etre a century and a half later by John Lewis. It’s set on Christmas Eve, and in a still street near drowsy,snow-covered Primrose Hill – the closest Marks is a Simply Food in Camden – and it features the lovable Paddington Bear, the moment phase of whose sensitive reboot is certain to be the star atop the glittering tree of our cinemas seasonal offering. So far so adjective. But adjective is a noun! So far so nounlike. Festive! That’s it.
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Source: guardian.co.uk