Ireland’s advertising watchdog to rebuke bookmaker for causing offence with stunt at height of refugee crisis in Calais ‘merely to attract attention’
A marketing stunt by the bookmaker Paddy Power that made light of the immigrant crisis in Calais will be severely censured by advertising watchdogs for causing offence “merely to attract attention”.
A number of people are believed to own complained to the Advertising Standards Authority for Ireland (ASAI),under whose jurisdiction the Dublin-based company falls, following the one-off advertising campaign in July.
Continue reading...
Source: theguardian.com