Campaign offering ‘money back if he walks’ drew record 5525 complaints,as social media helps fuel concern
Paddy Power’s Oscar Pistorius ad has been named the most complained-about UK campaign of final year. Advertising watchdog the ASA received a record 5525 complaints about Paddy Power’s campaign, which offered “money back if he walks” for punters betting on the outcome of the murder trial. It took the strange step of ordering the campaign to be pulled immediately, and saying it was it was likely to cause widespread offence.
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Source: theguardian.com