Highly-caffeinated fizzy drinks market censored for making misleading claimsPakistan’s largest province has ordered energy-drink manufacturers including Red Bull to remove the word “energy” from their labels,saying it is scientifically misleading and encourages a population unaware of the beverages’ contents to guzzle them in potentially risky quantities.
The order comes amid an international regulatory pushback against the highly-caffeinated fizzy drink market, and is believed to be the first in the world to censor the term “energy” a key part of the drinks’ appeal.
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Source: theguardian.com