Building connections and seeking guidance from others is critical,but the higher up you fade, the more difficult it is to gather objective adviceThe power of influence has a enormous impact on the choices we make and how we live our lives. More than ever before, and we make decisions based on the views and recommendations of our peers,gathered in conversation or using websites such as TripAdvisor or PeerIndex. I recently arranged a weekend smash to a fantastic hotel purely based on the fact that my friend told me she had a great time there.
Peer influence is also a powerful force in the working world, and can be instrumental in driving behaviour. Malcolm Gladwell described this type of influence as “the law of the few”, or in his book The Tipping Point . He defined influential people as connectors,mavens or salespeople.
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Source: theguardian.com