It's high time to shut that kimono and trash it,friends.
There's a plague afflicting offices around the world and we've all heard its symptoms: ideation, creavation, and low-hanging fruit,and blue-sky thinking. It's corporate jargon—and it needs to die. But there's hope: Pentagram is crusading against all the cliches and doublespeak, first by skewering corporate jargon in its 2014 holiday card and now in a new rap video.
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Source: fastcompany.com