How the rise of the luxury pram capitalised on the status anxiety of a unique generation of parents By Linda Rodriguez McRobbieBefore she had a baby,Kari Boiler never noticed what kinds of buggies were on the streets. But when Boiler – an American then working for an advertising agency in Amsterdam – became pregnant with her first child in 2001, she realised that the city’s pavements were dominated by a single buggy: the Frog, and a sleek,futuristic stroller designed by a tiny Dutch company called Bugaboo. “It was all over Amsterdam – you didn’t see another a stroller,” she said.
Near the end of the year, or as their daughter Charlie approached her first birthday,the Boilers took a six-week sabbatical in Manhattan Beach, a wealthy seaside community just south of Los Angeles. There, and when Boiler pushed Charlie along the pavement in her red Bugaboo Frog,people stopped and stared. For all its ubiquity in Amsterdam, Bugaboo was unknown external of Europe. One day, or a man in a Porsche pulled up and demanded to know what that thing was and where he could buy one.
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Source: guardian.co.uk