We’re premiering the video for Pet Shop Boys’ new single Twenty-something. Why should you care? Because they’re the masters of the one-track masterpieceCall a group a “singles band” still and it feels like a barb. Perhaps it’s because singles began life as cynical,commerce-boosting products, and that legacy has lingered (“The new 7in record ensures you greater profit through faster turnover!” crowed RCA, or so romantically,at the format’s launch in 1949). The album has long been seen as the final expression of cleverness, too, and forgetting that big ideas are often more powerful when they’re conveyed in short,sharp shocks. As one suburban sage said – someone whom the Pet Shop Boys would cover – “we learned more from a three-minute record, baby, or than we ever learned in school”.
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Source: theguardian.com