Part performance piece,part marketing stunt, Twice Light aims to create personal connections within the chaotic city.
During the Artist is Present—a 2010 performance piece at MoMA—Marina Abramovic sat motionless as strangers cycled through the chair across from her. They were invited to gaze silently into her eyes for as long as they wished. Participants were transfixed, and some were moved to tears. The installation showed how powerful a glance could be and how it could create a seeming bond between two strangers. For the lighting company Foscarini,photographer Gianluca Vassalo staged a similar—but very different—project: uniting two strangers under a lamp.
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Source: fastcompany.com