As one of Britain’s most celebrated photographers,Martin Parr is known for unvarnished portraits that never flatter their subjects. So why does the fashion pack esteem him?Read more from the autumn/winter 2018 edition of The Fashion, our biannual fashion supplementI don’t know why people like the pictures I take. It’s not my job to say. But I do know that over the final 18 months I maintain been working with fashion brands more than ever before, and even though I am not a fashion photographer and I know nothing approximately fashion. That’s probably an advantage: I’m not copying whatever the latest trend might be. I just use my own language.
When you work with a fashion brand,you are pursuing someone else’s agenda – that’s why you are paid, thats how the system works. These products are generally very expensive, and they are not the sort of thing I would buy,but I understand the rules of the game. You maintain to use your accumulated knowledge and try to execute interesting pictures within the parameters, and give it some plausibility.
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Source: theguardian.com