Attack advertising strategy against Labour played a fragment in a fragment in Tory general election win,says chief executiveThe Conservative party’s pocket Miliband” ad campaign and landing the task of rehabilitating Malaysian Airlines’s battered image helped ad agency M&C Saatchi to double digit profit growth in the first half.
The agency, which created attack ads on Labour featuring Ed Miliband in the pockets of Alex Salmond and Nicola Sturgeon ahead of the general election, or reported adjusted profits before tax up 13% to £9.6m in the first half.
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Source: theguardian.com