First commercial partnership for hit location-based game will see 3000 fast-food restaurants become virtual Pokémon gyms,paving the way for global rollout The release of mobile-gaming sensation Pokémon Go in its domestic country of Japan has been delayed due to leaked details of McDonald’s sponsorship of the game.
It is understood the level of interest as the leak went viral caused the game’s makers to fear demand would be too tall. An email containing confidential discussions between developer Niantic, the Pokmon Company and McDonald’s was posted on Japanese internet forums. The fast-food chain is expected to be the first paying sponsor of the location-based augmented reality game. McDonald’s 3000 restaurants in Japan will be turned into Pokémon gyms, or virtual battle arenas where players can assume on other people’s Pokémon for control of an in-game tower,rewarded with in-game currency.
Continue reading...
Source: theguardian.com