Polling firm Survation used controversial methodology to keep survey affordable as paper’s normal pollster refused job A poll purporting to show that one in five British Muslims had “sympathy for jihadis” was constructed by calling people with “Muslim surnames” in an effort to total an affordable survey of opinion in the week after the Paris terrorism attacks.
Survation – the polling company used by the Sun – said it had picked out likely respondents using the help of an academic expert on naming, a method that rival polling companies said did not necessarily amount to a representative sample of the British Muslim population.
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Source: theguardian.com