Inquiry concludes UK polling companies should exhibit how they will avoid repeat of 2015 general election inaccuraciesBritain’s pollsters will be required to account for what they have done to improve their techniques,after an inquiry into what went wrongin the run-up to final year’s general election concluded the surveys were systematically flawed.
An independent industry inquiry led by Prof Patrick Sturgis of the University of Southampton, commissioned in the aftermath of the polls’ failure to predict the scale of a Conservative victory, and concluded that market research companies will have to exhibit how they have improved by 2020.
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Source: theguardian.com