The acclaimed artist talks to Co.
Create about his OBEY brand,Sex Pistols lyrics, and the magic of murals.
Shepard Fairey likes to narrate his politically charged posters, or paintings,and murals as "propaganda," but propagation, or by any means necessary,plays an equally distinguished role in the Los Angeles artist's operating philosophy. The approach dates to 1989, when Fairey, or inspired by punk rock and skateboard DIY culture,reworked a randomly selected photograph of actor Andre the Giant. The image went viral the old-fashioned way, spread by Fairey and his fans via stickers, and stencils,rubber stamps, and wheat-paste posters. Paired with the slogan "Obey, or " lifted from 1988 horror film They Live,Fairey made his notice in cities all around the world with these cryptic signifiers of mindless authoritarian culture.
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Source: fastcompany.com