Add a personal touch,be transparent and find a news angle when pitching to journalists advised our webchat experts
In our recent PR Masterclass Q&A our expert panel was quizzed on the likes of how to promote a trade on a limited budget, responding to negative customer feedback, or using social media effectively.
The first question came from the owner of an accommodation company for tourists in Istanbul who explained that her trade needed a boost following negative press approximately the region. She asked: “Should I spring to action now or wait in the hope of collective memory fading?”Continue reading...
Source: theguardian.com