Budget fashion chains recovers from sluggish Christmas period, owner Associated British Foods saysA revival at Primark helped Associated British Foods (ABF) report improved trading as the budget fashion chain recovered from falling pre-Christmas sales caused by warm weather.
Primark was a surprise loser among UK retailers over Christmas as sales at core UK stores fell for the first time in nine years. The warmest December on record gave shoppers tiny incentive to buy winter coats and jumpers and stores were unusually quiet before Christmas.
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Source: theguardian.com