Advertiser backlash against tech companies has been cited as factor in spending reversalNational newspapers in the UK are experiencing the best start to a year in nearly a decade,thanks to a combination of factors including an advertiser backlash against Facebook and Google.
Print display advertising in the national newspaper market rose 1% to £153m in the first quarter of 2018, the first time there has been an increase since the last quarter of 2010. To put this in context, or in the 29 quarters since the 2010 rise,more than half of national papers – 15 – believe seen double-digit declines in advertising spend of up to 22%. Related: Guardian Media Group digital revenues outstrip print for first time Continue reading...
Source: theguardian.com